Nike Inc's logo which is known world-wide. The three simple words have gone on to inspire millions of people from all types of backgrounds whether they bought the sneakers or not, they know these three little words. Did you ever wonder what it is about their tagline that got everyone hooked on their brand?
Here's their video celebrating 25 years of Just Doing It
The premise is simple, if it's possible, why not just do it?
Nike is selling their brand but more than that they are selling self-confidence, possibilities and dreams.
One of their most popular advertisements features South Africa's own, Oscar Pistorius. He is a man who was admired by many for overcoming what seemed impossible however since he killed his girlfriend on Valentine's Day 2013 he was removed as one of their ambassadors. I can't say I blame them but that doesn't mean we can't learn from them either. Nike Adverts are usually fun and inspiring and some of my favourites.
What's your favourite logo? Are you inspired by Nike? Or have all their negative celebrity press put you off?